Bloom & Bloom

Bloom & Bloom is a two-day program created by Sony Music West Africa for the International Women's Month 2026. It is built around the theme "Give to Gain," the belief that investing in one woman's creative growth lifts the entire community with her. Day 1 brings together masterclasses and collaborative panels designed to exchange the creative and strategic nutrients needed to grow. Day 2 closes the gathering with an immersive evening of performances and connection, the vibrant result of a community that invests in itself.

I led the visual identity for the event, translating the philosophy of mutual growth into a system that felt generative and alive. The identity needed to hold space for both the strategic depth of Day 1 and the celebratory warmth of Day 2 while remaining unmistakably rooted in women's creative power.